When the lead stylist of Barrie’s best hair salon decided to start her own salon, the proprieter contacted us with the desire of developing a trendy yet classy identity.
The client was a pleasure to deal with: “She showed us samples of what she liked and knew the general tone she wished to set. Clean. Concise. She wished to place just as much importance on her visual representation as she did on her professional obligations.”, remarks Jason Croteau, lead designer on the project.
After working with several concepts that were icon driven a simplified typographical approach was taken. Elegant, cut type symbolizing the art of hair styling. Emphasis on the “U” to add that personal touch and play off the concept that, really it is all about “you”.
The simplicity of the logo inspired the remaining pieces, allowing the design to remain at a minimum and cutting away all that was unnecessary.